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North Star Metric: The One Metric Every Startup Must Focus On
The North Star Metric is not purely a marketing concept. It sits at the intersection of RevOps, product, and operational strategy but marketing plays a critical role in discovering and achieving it.
Uma Writes
Jan 293 min read
The Bullseye Framework: How Early-Stage Startups Should Choose the Right Marketing Channels
"Which marketing channel should we invest in?" Instagram today, Google Ads tomorrow, WhatsApp next week—this constant switching leads to wasted budgets and zero clarity.
Uma Writes
Jan 12 min read
Blitzscaling: Lightning-Fast Startup Growth—Origins, Framework, and Indian Success
In a recent podcast of mine I talked of this business growth concept for scaling startups, let us delve into the concept a little further here: What is Blitzscaling? A strategy popularized by Reid Hoffman and Chris Yeh in their book “Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies.” Prioritizes rapid scale over operational efficiency, especially in winner-takes-all markets. Rooted in the Silicon Valley success stories of Amazon, LinkedIn, Face
Uma Writes
Nov 14, 20252 min read
What is Bowling pin strategy in marketing?
The Bowling Pin Strategy in Marketing
Uma Writes
Oct 13, 20252 min read
How to Apply 0-30-60-90 Strategy Marketing Plan : Lessons from Early-Stage Startups
How to Apply the 0-30-60-90 Day Marketing Plan — Lessons from Early-Stage Startups
For startup founders and D2C brand leaders, marketing moves fast. The 0-30-60-90 day plan is a strategic approach to build momentum, test ideas, and drive results efficiently. Let’s break down this popular framework and learn how to avoid common missteps, using insights from Uma Talks: The Marketing Podcast.
Uma Writes
Sep 23, 20252 min read
India’s Festival Economy: Growth & Digital Shift
umaraghavan.com India's Festival Economy: A Decade of Growth and Digital Transformation India's festival economy has grown robustly from...
Uma Writes
Sep 10, 20252 min read
Hyper-Personalization in the Age of AI – How to Do It Right?
AI led Hyper-personalization goes beyond basic segmentation to deliver real-time, individualized experiences based on user behaviour.
Uma Writes
Feb 28, 20252 min read
Inside the Customer’s Mind: Neuromarketing Strategies to Influence Decisions
Influencing Customer Decisions in B2C and B2B Markets
Neuromarketing, the fusion of neuroscience and marketing, provides profound insights
Uma Writes
Jan 24, 20252 min read
10 things that will stay the same in Marketing & Brand Building
10 things that are to stay the same in Marketing & Brand Building You can’t do marketing using AI if you’re not a marketer at heart; 70%...
Uma Writes
Dec 31, 20242 min read
Top 10 Viral Marketing hacks for B2B & B2C
Creating a viral marketing campaign can significantly boost brand awareness and engagement. Here are five strategies each for B2B and B2C...
Uma Writes
Dec 21, 20243 min read
"Why Do CEOs Fear Marketing?
Discover the growth you are missing! In the high-stakes world of business, where every decision can make or break a company, many CEOs...
Uma Writes
Dec 14, 20243 min read
Personalization: Top 8 Hacks- Up Your B2B Marketing Game
Segmentation Strategies What? Segment your audience based on specific criteria such as industry, company size, and role within the...
Uma Writes
Dec 7, 20242 min read
Unmask Dark Social: Illuminate Your brand's with these Tips
What is Dark Social? Navigating the complexities of dark social media can be challenging for brands looking to engage with their audience...
Uma Writes
Dec 1, 20243 min read
Zero Budget Marketing-A myth?
Is Zero Budget Marketing a myth?
Uma Writes
Nov 22, 20242 min read
AVOID THESE GTM MISTAKES
In the competitive world of Direct-to-Consumer (D2C) brands, a well-executed Go-To-Market (GTM) strategy is essential for success....
Uma Writes
Nov 18, 20242 min read
The cost of misidentifying your ICP
Failing to identify the right Ideal Customer Profile (ICP) can significantly impact D2C brands, early stage startups financially. Key...
Uma Writes
Nov 15, 20242 min read
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