top of page
All Posts
Zero-Budget Marketing: How and Why It Works for Indian Startups and D2C Brands
Let me start with the most uncomfortable truth in startup marketing: Zero-budget marketing is not free. Every founder who has tried it knows this. You post. You engage. You build. You show up, every single day. And somewhere around month three, you realise: this is costing you something far more valuable than money. It is costing you time, creativity, relationships, and an alarming amount of chai. So let's stop calling it "zero budget." The more honest term is zero paid-media
Uma Writes
5 days ago4 min read
Common Sense in Marketing: Why do we need it?
Marketing today is drowning. Jargon, martech stacks, AI promises, viral trends — all pulling brands away from the one thing that truly matters: serving real humans and driving sustainable revenue. Common sense marketing is the antidote — a deliberate return to evidence-based, customer-centric fundamentals that have always worked and always will.
Uma Writes
Mar 74 min read
The Flywheel Effect: How Early-Stage Startups Can Build a Self-Sustaining Marketing Engine
If you are an early-stage startup founder, SaaS entrepreneur, or D2C brand builder, one of the most powerful concepts you must understand is the Flywheel Effect in marketing.
Uma Writes
Feb 143 min read
North Star Metric: The One Metric Every Startup Must Focus On
The North Star Metric is not purely a marketing concept. It sits at the intersection of RevOps, product, and operational strategy but marketing plays a critical role in discovering and achieving it.
Uma Writes
Jan 293 min read
bottom of page