10 things that will stay the same in Marketing & Brand Building
- Uma Writes
- Dec 31, 2024
- 2 min read
10 things that are to stay the same in Marketing & Brand Building
You can’t do marketing using AI if you’re not a marketer at heart; 70% of marketers believe that understanding customer behavior is crucial for success.
AI knows your buyer, but only 29% of marketers feel it understands their customers. A true marketer bridges that gap. Buyers don't understand you, but customers do.
Relying solely on sales to build your brand is like expecting a camel to thrive in Antarctica—only 30% of brands succeed without a solid marketing foundation.
Creative design and visual relatability are core to brand building. 75% of consumers judge a brand's credibility based on its website design alone. Everything about marketing is and will remain as story-telling.
Your product can’t do everything, so focus is key. So we cannot market your product to everyone. Brands that target specific segments see up to 200% higher conversion rates.
Growth marketing isn't just about revenue; neglecting brand building in the process can lead to selling products instead of building lasting identities.
Budget marketing is here to stay, requiring smart strategies—56% of businesses using AI report improved operations through targeted spending.
One great product can define your brand; remember, Coca-Cola started with just one product and now boasts a market value of $238 billion. Products need to create experience. That alone counts!
Market research reports can mislead; only 20% of marketers trust them fully. Embrace innovation beyond the data.
Brand building is slow but rewarding. Good brands outlive products; great brands transcend their creators. If marketing is a machine, then brand building is your engine—rockets soar with powerful engines, not bicycles!
Marketing machines create customers; brand engines create value, one cannot survive without the other
I am Uma, a marketing strategist turned Fractional CMO with 15+ years in marketing leadership, brand management, digital strategy, and operations. I create tailored marketing strategies that align with your goals, optimize resources, and enhance brand messaging for sustainable growth. Partner with me to build your marketing machines or brand engines and unlock your business's full potential. Discover how my goal-based services can help your business thrive.
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