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Hyper-Personalization in the Age of AI – How to Do It Right?
AI led Hyper-personalization goes beyond basic segmentation to deliver real-time, individualized experiences based on user behaviour.

Uma Writes
Feb 282 min read


Inside the Customer’s Mind: Neuromarketing Strategies to Influence Decisions
Influencing Customer Decisions in B2C and B2B Markets
Neuromarketing, the fusion of neuroscience and marketing, provides profound insights

Uma Writes
Jan 242 min read


10 things that will stay the same in Marketing & Brand Building
10 things that are to stay the same in Marketing & Brand Building You can’t do marketing using AI if you’re not a marketer at heart; 70%...

Uma Writes
Dec 31, 20242 min read


Top 10 Viral Marketing hacks for B2B & B2C
Creating a viral marketing campaign can significantly boost brand awareness and engagement. Here are five strategies each for B2B and B2C...

Uma Writes
Dec 21, 20243 min read


"Why Do CEOs Fear Marketing?
Discover the growth you are missing! In the high-stakes world of business, where every decision can make or break a company, many CEOs...

Uma Writes
Dec 14, 20243 min read
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